The Global Aromatherapy Diffuser Market to be Driven by Rising Consumer Awareness and Increase in R&D Activity During the Forecast Period 2022-2027

Expert Market Research’s new report titled “Global Aromatherapy Diffuser Market Size, Share, Price, Trends, Growth, Report and Forecast 2022-2027”, gives an in-depth analysis of the global market. aromatherapy diffuser market, assessing the market based on its segments such as product type, distribution channel and major regions. The report tracks the latest industry trends and studies their impact on the overall market. It also assesses market dynamics, covering key demand and price indicators, as well as market analysis based on SWOT and Porter’s Five Forces models.

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Key highlights of the report include:

Market Overview (2017-2027)

Forecast CAGR (2022-2027): 8.1%

The growing popularity of aromatherapy can be attributed to the growth of the aromatherapy diffuser market. Aromatherapy is widely practiced around the world due to its medical and therapeutic features, which increases the demand for aromatherapy diffusers. Due to the competitive and hectic lifestyle, aromatherapy has become more popular as a way to relax the mind, which is increasing the demand for aromatherapy diffusers and propelling the industry forward. The use of aromatherapy diffusers in various activities is increasing as consumers are increasingly aware of the benefits of aromatherapy as an air purifier, which is driving the growth of the market. Essential oils are used in diffusers, which release cleansing molecules into the air, purifying the environment of impurities. Additionally, dispersed oils are especially useful in treating fungus and other bacterial forms, leading to an increase in demand for aromatherapy diffusers. The growth of the aromatherapy diffuser market is fueled by rising pollution levels and a global demand for air purifiers. The growing demand for soothing and deliciously scented ambiences in companies is expected to increase the number of items available. Growth was also aided by the expansion of end-use industries in emerging markets.

Industry definition and major segments

Aromatherapy diffusers are one of the most essential aspects of therapy. The benefits of essential oils are achieved by converting them into vapors, which are then released into the air, using diffusers. Aromatherapy diffusers release essential oils into the air, filling the room with a pleasant scent.

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By Product Type, the market is split into:

Ultrasonic
• Nebulizer
• Others

By age distribution channel, the market is split into:

• Supermarkets and Hypermarkets
• Convenience stores
• Specialty stores
In line
• Others

By region, the industry is classified into:

• North America
• Europe
• Asia-Pacific
• Latin America
• The Middle East and Africa

Market trends

The industry is expected to be driven by rising consumer disposable income and the desire to lead healthier lives. Additionally, the many health benefits of essential oils are expected to drive demand for the product. The demand for various types of diffusers is expected to increase as people become more aware of the various benefits of aromatherapy for the reduction of stress, depression and anxiety, especially in developed countries. Essential oils have no direct side effects when inhaled through diffusers unless they are ingested or applied directly to the skin. This is an important market growth driver. Scentys, a connected and smart fragrance delivery solution for fragrance and comfort brands, launched in April 2021. The Five Seasons by Marcel Wanders, a line of fragrances and aroma diffusers, was launched by Alessi in April 2018, marking the company’s introduction into the home environment industry. Organic Aromas has announced plans to launch various innovative and unusual aromatherapy diffusers in November 2017. Organic Aromas has transformed the once stagnant essential oil market by offering some of the most beautiful and effective aromatherapy items with the introduction of their revolutionary nebulization diffusion technology.

North America leads the global enterprise WLAN market due to its high popularity among consumers. There has been a significant increase in the use of essential oils as a natural way to deal with anxiety and attrition due to the growing understanding of the proven effects of essential oils on mental health. Due to changing lifestyles and increased media influence in the US market, aromatherapy is gaining popularity, especially among the metropolitan population. The demand for essential oils in the United States is increasing year on year, and the aromatherapy diffuser market consumes a large portion of the essential oil produced and imported into the country. The expansion of essential oil uses in aromatherapy diffusers is expected to be supported by increased R&D activity, as well as innovation in extraction techniques, particularly in emerging countries. High rates of industrialization and urbanization in India, China, Mexico and Brazil have influenced end-user sectors in the region, leading to increased demand for aromatics and scent therapies.

Main market players

The major market players are Puzhen Life Co. Ltd., NOW Health Group Inc., doTERRA International, LLC, Edens Garden, Scentsy, Inc., Organic Aromas, among others. The report covers market shares, capacities, expansions, investments, and mergers and acquisitions, among other latest developments of these market players.

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