Rewiring America wants to educate consumers about the benefits available in the IRA

There are a lot dollars available to American households to improve their energy efficiency and lower their utility bills under the Cut Inflation Act, but many people are unaware of these benefits and do not know how to claim them. Rewiring America wants to get the word out to individuals and local communities so they can tap into that money themselves.

According Canary Islands Media, the White House announced this week that seven companies are joining Rewiring America in a collaborative effort to educate their users and customers about the full range of rebates, tax credits and low-cost financing for electrification and home energy efficiency available under the Inflation Reduction Act. The companies are:

  • Airbnb
  • Arcadia, a utility and energy market data platform in partnership with community solar developers
  • Duquesne Light Company, a Pennsylvania electric utility
  • Lyft
  • Mosaic, a company that provides loans for solar home installations and efficiency upgrades
  • Propel, a software developer for low-income households and creators of the Providers app for managing SNAP food assistance benefits
  • Redfin, a real estate brokerage firm with offices across the United States

When households move away from fossil fuel appliances, they can lower their energy bills. For example, heating costs are expected to rise this winter as natural gas prices rise, but electric heat pumps can help reduce homeowner costs. Rewiring America estimates that the average household is eligible for $10,600 in IRA benefits to electrify their lives. The problem is that most families don’t know them.

“One of the best ways for people to get this information is through platforms [of companies] who they already have relationships with and engage with regularly,” said Ari Matusiak, CEO of Rewiring America. Member companies can spread the pro-electrification message in their networks.

Rewiring America has set a goal for the coalition to reach 10 million of America’s 121 million households through the education campaign in “the next two years,” Matusiak said. Canary Islands Media.

Some of the companies are not traditionally climate-focused. But all of them have a wide reach – Redfin alone reports that more than 50 million potential buyers scour its website every month looking for properties. Redfin aims to provide homebuyers and homeowners with more information on “how to retrofit their homes to emit less greenhouse gases,” Redfin CEO Glenn Kelman said in a statement.

Airbnb wants hosts on its platform to be able to “adopt more sustainable practices for their homes,” Ameet Konkar, the company’s chief sustainability officer, said in a statement. and the right tools.”

And Lyft wants to help its drivers break away from their gas-guzzling cars. “The benefits included in the IRA will help more Americans, including many who drive with Lyft, to finally afford an electric vehicle,” added Paul Augustine, director of sustainability at Lyft, in the same ad. Outreach “is an important step” to let drivers know that funds are available.

“It’s exciting” that the campaign brings together “companies from very different sectors of the American economy,” said Kiran Bhatraju, CEO of Arcadia, a company with deep roots in the climate sphere. clean energy and savings around electricity. But having [other] companies talk about your transport, your food and your accommodation – it really matters. He said Canary Islands Media it brings the message to many more customers.

The coalition facilitates the sharing of expertise between companies on the complex clean energy landscape. “In America, we have 50 states and what may look like 50 energy markets,” Bhatraju said. [them].”

Companies could use a range of tactics to educate their constituents. For example, Rewiring America and Mosaic, which work with 3,200 clean energy entrepreneurs, hosted two webinars in September for entrepreneurs and other solar and home energy professionals on the benefits of the Climate Act. Hundreds of people attended, said Mosaic chief of staff Sam Jammal. These groups have created easily shareable FAQs to answer common questions.

Another “great tool” that Jammal said businesses can rely on is Rewiring America’s savings calculator. Families can enter information into the calculator about where they live and their household income to see which federal electrification and efficiency incentives they are eligible for.

When a family’s gas furnace fails, they will be faced with the choice of replacing that system, Jammal said: stick with fossil gas or opt for an electric heat pump? That decision “depends a lot on…the entrepreneur understanding these products and the incentives attached to them,” Jammal said. But it also depends on the consumer “who is asking for them. »

With the new business coalition, which will add more members over the coming months, the goal is “to connect with every household in America and let them understand what benefits are available to them,” Matusiak said. .

The good news here is that the Rewiring America campaign leverages a diverse group of businesses that can reach underserved neighborhoods where the benefits made available by the IRA can have the most impact when it comes to reduce carbon emissions by making them more energy efficient. This is a critical step in the carbon reduction process.


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