Fuel Cycle expands self-service ignition solutions
May 13, 2022
US intelligence-gathering specialist Fuel Cycle has enhanced its self-service ignition research and analysis solutions (Ignition Solutions), to enable users to generate “fast, actionable insights” for “almost all possible use cases.
Fuel Cycle’s Market Research Cloud integrates human insights with business data and uses automated quantitative and qualitative research solutions to drive product innovation, brand intelligence and improved user experience. Earlier this month, the company launched a tool called Brand Health Tracking, providing continuous insights to help brands identify and react to new market trends, changing customer mindsets and new entrants on the market.
Ignition Solutions provides access to a suite of MR applications including customizable survey templates, rapid data collection, and automated advanced analytics. According to the company, customers can now use the tool for product experience, brand experience, market insights, advertising insights, and digital experience initiatives. For example, a product manager can use their feature prioritization methodology to automatically help product owners identify features important to their customer base, while gaining access to a suite of concept testing solutions, logos, creatives, and more. and packaging.
Chief Product Officer, Rick Kelly (pictured), comments: “Fuel Cycle’s goal is to make customer insight the cornerstone of businesses around the world by making it more accessible. Our updated ignition solutions allow anyone – from researcher to non-researcher – to gather actionable insights through an easy-to-use interface, driving increased business agility.”