The West Virginia Special Supplemental Nutrition Program for Women, Infants, and Children (WIC), within the West Virginia Department of Health and Human Resources Office of Public Health, announced that Congress American has extended funding for enhanced WIC benefits through September 30 for the purchase of fresh, frozen and canned fruits and vegetables.
Under WIC’s enhanced federal benefits, children receive $24 per month, pregnant and postpartum participants receive $43 per month, and breastfeeding women receive $47 per month. Without the enhanced federal increase, benefits are generally $9 for children, $11 for pregnant and postpartum women, and $16.50 for breastfeeding women.
“Increasing WIC benefits is one of the most effective investments in helping children get off to a good start,” said Heidi Staats, West Virginia WIC program director.
“WIC families want healthier options for their children. In West Virginia, we are working with our retail business partners to highlight nutritious options and enhanced WIC benefits that not only help families, but also boost local economies,” she said.
Increasing the cash value of WIC has tripled the amount of fruit and vegetable purchases at outlets, offered a greater variety of produce to WIC families, and increased fruit and vegetable consumption. vegetables in young children. WIC has provided improved fruits and vegetables to more than 32,000 women and children in West Virginia.
To further these results, the West Virginia WIC program has partnered with authorized WIC retailers to highlight fresh, frozen, and canned fruit and vegetable options available for purchase with WIC benefits. The WIC branded cooler and floor decals share the message “Fuel Up with Fruits and Veggies”.
Retailers can request additional decals from the WIC Supplier Management Unit by calling 304-558-1115 or emailing [email protected]
WIC provides nutrition counseling, parenting advice, breastfeeding support, food assistance, and referral support to help families live healthier lives. WIC services are free for pregnant, breastfeeding, and non-breastfeeding postpartum women and children up to age five.
To apply, go online to dhhr.wv.gov/WIC.